Form Us With Love has solidified its status as a leading force in the design world since its inception in 2005. This internationally acclaimed studio, based in Stockholm, champions the belief that meaningful design is a universal right, igniting a passion for creativity that transcends boundaries. Form Us With Love operates as an incubator, empowering its talented team to explore ventures that extend both within and beyond its established framework.
“We’ve defined our mission as Design Real Change – a guiding principle that influences every aspect of our work,” shares CEO Jonas Pettersson. “This ambition is time-consuming and demands a deep commitment to effecting change across entire industries. Our goal is to foster innovation, promote sustainability, and elevate quality in production to create lasting solutions.”
Form Us With Love x BAUX
This commitment to ethical design birthed BAUX, a groundbreaking collaboration between Form Us With Love co-founders Jonas Pettersson, John Löfgren, and Petrus Palmér, alongside entrepreneurs Johan Ronnestam and Fredrik Franzon. Together, they reimagined conventional architectural products, transforming the exceptional thermal and acoustic insulation properties of Träulit – originally developed in the 1940s – into a visually captivating material.
By modularizing and refining the proportions of the tile, BAUX invites architects to unleash their creativity like never before. Since its launch, BAUX has captured the imaginations of designers and architects, quickly becoming one of the most talked-about acoustic insulation brands on the market. Its products grace the offices of industry leaders such as WeWork and Google, as well as the boutiques of luxury brands like Stella McCartney.
Beyond BAUX: Exploring the World of Form Us With Love
In line with its holistic approach to brand development, FUWL continues to seek sustainable opportunities in everyday life. Their latest venture, FORGO, exemplifies this ethos by reconfiguring the most essential personal care products: handwash.
FORGO is a mix-it-yourself cosmetics brand that minimizes carbon emissions and eschews plastic packaging. Each small paper sachet contains the essential ingredients needed to transform ordinary tap water into a luxurious foaming hand wash in under a minute. One sachet allows for 20 refills, effectively reducing plastic waste and promoting a more sustainable lifestyle.
Every element of FORGO is thoughtfully designed with sustainability in mind. The powder is packaged in compostable and recyclable paper sachets, while the scents are derived from responsibly sourced materials—wood distilled from timber yard scraps in Canada and citrus extracted from organic juicing byproducts in the Caribbean.
Over the years, Form Us With Love has collaborated with esteemed international brands such as La Cividina, Cappellini, DePadova, Bolon, Muuto, and IKEA, earning global recognition through numerous design awards. Notably, in 2020, FUWL was named one of the top five most innovative design companies by Fast Company.
With a resolute vision for sustainable transformation and an unwavering commitment to positive change, we eagerly anticipate the next chapter for these design pioneers. The future is bright, and the possibilities are endless for Form Us With Love.
BAUX is exclusively distributed in Australia by Surfaces by The Andrews Group. For more information, contact surfaces@theandrewsgroup.com.au.