The Women Behind The Campaign

Meet the design team behind Bolon’s latest collection, Truly

In the beginning of 2022 Bolon launch Truly, a new and bold flooring collection created by its in-house design team. The collection consists of five unique patterns, all with their own expression and identity. To highlight the inhouse expertise and knowledge of the female-led design team, Bolon present the women behind the collection in the campaign. The honest and brave campaign features five innovative trailblazers, Head of Research & Design, Head of Product Management, Chief Creative Officer, Product Developer and the company’s CEO. Each represent one unique design from the collection. With their faces and voices, the campaign and the collection come alive.


#1 ANYTHING EVERYTHING by Annica, Chief Creative Officer

#2 DISRUPT AND DISCOVER by Cathrine, Head of Research and Design

#3 100 PERCENT by Klara, Head of Product Management

#4 PRECIS by Lisa, Product Developer

#5 I SEE YOU by Marie, CEO


“We really went with our gut feeling this time. Possibly for the first time ever, we’re standing right in the middle of our DNA. Truly is indeed a milestone. We’re being who we are and showcasing everything that we stand for. We’re especially proud of how our products are more sustainable than ever and continue to be designed and developed in our hometown in Sweden. This is Bolon.” says owners and sisters Marie and Annica Eklund.


Bolon is bold, always pushing the boundaries and challenging the perception of flooring design. This year more so than ever. The global campaign, created by Bolon’s in-house marketing team, emphasises  Bolon’s brand values, including creativity, craft, passion, colour and heritage.


“We love creating the unexpected, we love moving forward. This is Bolon.” says Annica, Cathrine, Klara, Lisa and Marie.


The collection is accessible worldwide from the 26th of January and ideal for spaces with room for high-end design with a unique expression.


Contact Us To Schedule A Presentation or Order Samples

Learn More About The Collection



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